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IKEA has partnered with Asus ROG to create play furniture for your home. Ikea’s next line of play furniture will consist of 30 new products and will initially be available in China only, arriving in other countries in October 2021.
With a growing number of gamers around the world (currently 2.5 billion), Ikea has decided to step up its game when it comes to gaming furniture. In 2018, the company partnered with UNYQ and Area Academy to make its first approach to the play furniture market. With the new collaboration with Asus ROG, Ikea plans to design new furniture “specifically for gamers to take the comfort of the gaming experience to a new level.”
By combining ROG’s expertise with Ikea’s home furnishings knowledge, both companies will develop a “new range of affordable and ergonomic gaming furniture and accessories” to enhance gamers’ performance that will not aesthetically clash with the rest of the world. decoration of your home.
The new play furniture is being developed at Ikea’s China Product Development Center, Shanghai. Designers from both companies have come together to collect feedback from professional and enthusiastic players to meet the requirements and deliver an enhanced gaming experience.
Ewa Rychert, a global workplace business leader, said gaming is a good pastime for those looking to relax and have fun, even though some people describe gaming as a negative activity. In addition, Ewa hopes “that the new range of games will help to harness and enable the benefits of games in life at home.”
Kris Huang, general manager of Asus’ gaming equipment and accessories business unit, stated that with ROG’s “strong understanding of the gaming community” and Ikea’s knowledge, together they will deliver products that “enable gamers to build the play space they have always imagined ”.
KitGuru says: Would you like to see what Ikea and Asus have in store for us? Do you think other brands should follow the example of Asus?
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