Hong Kong hires an Animal Crossing player to create a branded island – Quartz



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You’re a Animal crossing Fanatic who has demonstrated great design skills on his island, and is now looking to bring those skills to the real world? There is a job for you.

A chain in Hong Kong that sells food is recruiting that person to build an island to promote their products on Animal Crossing: New Horizons, the Nintendo game that has taken off around the world as people trapped at home channel their energies to exchange turnips, fish and catch insects.

Yummy House, whose products range from soy sauce to canned abalone and which has eight stores in Hong Kong, published in a recruitment announcement (link in Chinese) this week looking for a “game specialist” who is creative, has artistic skills , and has played Animal crossing for more than 100 hours The person can work from home and only needs to report to the company three times a week, with a starting salary of HK $ 20,000 ($ 2,580) per month.

“We started planning this in April. Due to the pandemic in Hong Kong, many people are unable to leave, many companies are collapsing, and many workers are being laid off or laid off, “Yummy House senior marketing executive told Quartz.” We think, as many people They don’t have much to do, why don’t we provide this opportunity while making some soft sales? “She said the company will showcase aspects of the company on the island, such as its products, logistics, factories and stores, in the hope that the Online interest translates into real life sales.

To date, the company has received 230 applications, 80% of which were from Hong Kong, with the remainder coming from countries such as the United States, Taiwan, Malaysia, and Japan. According to Tang, the majority of applicants are artists, graphic designers, or software designers.

Although people around the world have replaced real-life hangouts with Animal crossing Due to meetings due to social isolation rules, the game has taken on another purpose in Hong Kong, where public anger at the government continues to boil even as the coronavirus pandemic had curbed protests earlier this year. In a display of impressive artistic skills, some players are taking their political grievances to Animal crossing, where they reconstruct historical scenes from the protests or create protest-themed items, such as banners and “black block” outfits that have partnered with the city’s young rebels.

Tang said he had also received requests from mainland China, where not only is the game unauthorized, but it even appears on e-commerce platforms for Animal crossing In-game items have been removed, possibly due to the proliferation of protest paraphernalia in Hong Kong. However, some people have tried to get around that ban by using cryptic names to sell gaming-related services and items. That is a brand of creativity that Yummy House can consider in their search for candidates.

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