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The tech world on the Android side is dangerously close to free fall mode. Many companies are losing money, others are close but still in balance, and it is only forecast to get worse. But during the last quarter, there was one company that apparently played around while watching the industry burn despite being partially responsible for the fire: Qualcomm.
Qualcomm shipped 21% less smartphone platform chips (that means the processor, GPU, coprocessors for things like camera or AI) still got 5% plus profit. How the hell do you do that, you might be asking? The answer is that you overcharge your product and make sure people buy it anyway.
More: The Snapdragon 865 is increasing iconic prices during a renaissance of affordable phones
Qualcomm is the grand master of this game. Think about it: Would you go into the Verizon store and buy a flagship Android phone that doesn’t have the newer Qualcomm Snapdragon 865 chip? Of course, no. When you pay so much for something, you hope it is for the best.
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Qualcomm knows this, but the most important thing is that Samsung, LG, OnePlus and all the other companies that make the “best” flagship Android phones. We reacted by saying that Qualcomm is horrible for adding so much to the cost of the last Snapdragon that the prices of the phones have passed the $ 1,000 mark, which is true. But no one pulled on Samsung’s arm and forced them to use it. Except U.S something like that because we demand it and we expect it.
You don’t have to use a Snapdragon to build a good phone.
There is a Various alternative, if you are counting at home, but one stands out as being brand independent for use by any phone manufacturing company: MediaTek. Its new Dimensional 1000 mobile platform looks amazing with things like 5G support, AI coprocessors, support for real-time three-frame HDR video capture, and excellent performance. I bet it’s also a little bit cheaper than a Snapdragon.
The real problem is finding a phone manufacturer that wants for use on a flagship phone outside of China or India. That phone maker could be … no, should be – Google.
Google can make Android work really well on any chip it wants. That means Google could take a powerful chip from MediaTek and make a Pixel phone that works exactly like a Pixel phone with a Snapdragon inside and avoid Qualcomm taxes. That kicks off third-party optimizations for game developers’ MediaTek chips and forces MediaTek to be more proactive on the security front. They are all winners.
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