[ad_1]
Keeping up with the latest news can be difficult, which is why Google launched the Google News Showcase in October as part of a $ 1 billion investment to help contribute to the overall sustainability of its news partners around the world.
However, now the search giant is announcing a series of new updates to News Showcase that will make the product even more useful for both news publishers and users.
First, Google will soon begin offering users access to paywall content in partnership with select news publishers, as paywalls are a crucial part of some publishers’ revenue strategies. The company will pay participating partners to provide limited access to paywall content for News Showcase users, and in return these users will register with the news publisher to provide publishers a way to establish relationships with the publishers. readers.
To make it easier for users to find the most valuable content from their favorite news organizations, Google will also introduce a new type of news presentation panel that includes a list of important articles selected daily by their favorite publishers. At the same time, relevant national and local posts will now be displayed to users within their For You feeds, as well as in a dedicated area for discovering new News Showcase posts within Newstand on Google News.
News Showcase
Since the News Showcase launched two months ago, the number of global subscribed publications has nearly doubled.
There are now about 400 news posts in countries like Germany, Brazil, Argentina, Canada, France, the UK, and Australia, and Google is currently in talks with other countries to add their posts to the News Showcase as well. Some prominent new partners include publications such as Le Monde, Courrier International, L’Obs, Le Figaro, Libération and L’Express in France, and Página12, La Gaceta and El Día in Argentina.
News Showcase is currently only available in Germany and Brazil, but Google plans to launch the product in other countries, including India, Belgium, and the Netherlands soon.
In addition to these new updates, the News Showcase has also expanded to Google News on iOS and will soon be coming to Google News on the web and soon to Discover. News Showcase metrics will also appear soon in Search Console so publishers have more data to better understand which articles and topics users are responding to.
