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Sustainability and green products have been buzzwords among big tech companies. Be apple Google o Amazon, the emphasis on using recycled materials and creating less e-waste has been high on their agendas. Google, however, seems to have advanced on others. According to a report by The Verge, the tech giant has announced that all of its Made by Google products now use recycled materials.
Products include the new Pixel smartphones and Nest smart devices. According to Google’s sustainability systems architect David Bourne, these products are now designed with recycled materials. However, there is a “catch”. It’s not like these products are made from fully recycled materials, but rather, according to The Verge, “at least they include recycled materials somewhere in the product.”
For example, the back cover of the Pixel 5 is made entirely from recycled aluminum while Nest Audio It is 70% recycled plastic.
“Google’s focus on incorporating recycled materials into our hardware design not only supports our sustainability commitments, but also enables our supply chain partners to confidently invest and develop recycled materials for the industry of consumer electronics in general can also use them, “Bourne said. in a statement to The Verge.
Google also said that in the next five years, all the packaging of its products will be 100% plastic-free and recyclable. “We have already made a reduction in the use of plastic in our packaging since 2016, but we have a lot of work ahead of us to meet this new goal,” added Bourne.
In September this year, the CEO of Google Sundar pichai revealed an ambitious plan to run all the company’s operations carbon-free by 2030. “We have until 2030 to map out a sustainable cause for our planet or face the worst consequences of climate change,” Pichai had said in September 2019.
