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The Google Chrome new tab page is clean and simple on computers, but it looks like it will change soon. An experiment in newer versions of Chrome shows that Google is working on a widget for the new tab page that would possibly display, among other things, shopping ads.
First seen and enabled by the people of TechDows, a new flag has appeared in Chrome Canary. “NTP Purchase Tasks” is one of the first “modules” being worked on for this page. This new module shows ads for various types of products, but they are not completely random.
NTP purchasing tasks module
- Display the shopping tasks module on the New Tab page. – Mac, Windows, Linux, Chrome OS
When this feature is fully enabled, it adds a fairly large widget below your site’s shortcuts. This widget is pulled from your Google search history to recommend that you “continue searching” for the products you have recently been researching. Google’s built-in example highlights office chairs, but technically this should work for any product. Google briefly explains:
You are viewing this item based on your previous activity with Google services. You can view your data, delete it, and change your settings at myactivity.google.com.
This widget can be easily removed with the “x” button, but it is not clear whether it is a permanent removal. Currently this feature is only enabled with a flag: chrome: // flags / # ntp-modules Y chrome: // flags / # ntp-shopping-tasks-module – and is not the default in Canary.
More about Google Chrome:
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