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Google is starting to show TikTok and Instagram videos on its search pages.
The new feature highlights “short videos” from both sites to users, in what appears to be another way to enrich the results page and encourage people to stay on Google.
Users reported that searching a wide variety of terms, from recipes to football team, returned the normal results, but also the field of short videos.
By clicking on them, users entered the web version of TikTok or Instagram, even if the application is installed on the device. As such, those users are likely to remain within Google as they can simply go back to the search results.
The search giant has added a number of similar features in recent years, highlighting content from other platforms on its search pages and displaying full snippets of information, such as answers to questions, so users don’t need to click at all. .
The new feature appears to be available only on the mobile version of Google and not for all users. It’s unclear when it will be available to everyone or if it will reach other versions of the search engine.
The “short videos” are separate from Google’s “Stories” feature, which arrived in recent months. These also include fast videos, but from a variety of more traditional media publishers, rather than social sites like TikTok.
The introduction of those short videos into search results comes after a very similar feature launched in Google Discover, which is a specific part of the mobile app and the Android operating system that highlights specific news articles or posts.
