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Seoul, Jan 29 (IANS): Samsung Electronics said on Friday that its new flagship line of smartphones was officially launched globally, as the South Korean tech giant hopes its latest phones can boost the company’s mobile business amid fierce challenges from rivals.
Sales of the Galaxy S21 series have started in 60 countries, including South Korea, the United States, Britain and India, according to Samsung.
The new mobile devices will be available in 130 countries by the end of February.
Samsung Galaxy S21 starts at Rs 69,999 for the base model (8 / 128GB).
The Galaxy S21 series, which was unveiled on January 14, comes in three models: the entry-level S21, the mid-level S21 +, and the high-end S20 Ultra that supports the S-Pen stylus.
Samsung has launched several marketing programs to boost sales of its new smartphone.
In South Korea, the company has been running the “Galaxy To Go” service, where people can rent and use the S21 for up to three days. Samsung said more than 25,000 customers have used the service for the S21 so far, more than triple its previous service.
Samsung has high hopes for the S21 series as the company faces tough challenges from its rivals, Yonhap news agency reports.
According to market researcher Counterpoint Research, Samsung defended its status as the 2020 smartphone market leader, but its market share fell from 20 to 19 percent as its shipments fell from 296.8 million units to 255. , 7 million units.
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