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Fujifilm has just revealed a new addition to its Instax line of instant film cameras: the Instax Square SQ1. Essentially a square version of the popular Instax Mini, the Square SQ1 offers users 1.5 times the print size, as well as some useful new automatic features.
As mentioned above, the SQ1 is basically a square-print version (read: slightly larger) of the popular Instax Mini, and this is exactly how Fuji is pushing it:
“Instax Square SQ1 combines everything our users love about the modern style and functionality of the Instax Mini with the largest and most vibrant output of our square format instant print film,” said Fuji North America President Manny Almeida. . “We are confident that Instax Square SQ1 will perfectly fit in with our creative and expressive user base and enable them to create compelling new instant prints.”
You can see the same message in the ad below:
The minimalist boxy design and small body give you a little more “impression for your money” so to speak, and it also comes with two useful features.
First, automatic exposure uses ambient light levels to optimize shutter speed and flash output for more natural-looking images regardless of the conditions you encounter; Secondly, the ‘One Touch Selfie Mode’, combined with the built-in selfie mirror, allows for better close-up shots when you turn the lens from the “On” position to the “Selfie” position.
The first feature is a no-brainer, and the second feature, which we also saw on the Instax Mini 11, is just a close focus mode that sacrifices infinity focus by limiting its focus range to 0.3 – 0.5m.
Finally, along with the SQ1, Fujifilm will also introduce two new varieties of Instax Square films: Instax Square Rainbow and Instax Square Monochrome. Unfortunately, Fuji didn’t share any additional information, but we assume that the Rainbow variety features a colorful frame around regular Instax film, while Monochrome is simply a square version of the Instax Mini Monochrome film that they released in 2016.
The Fujifilm Instax Square SQ1 and the two new square film varieties will be available in mid-October. The camera is available in Terracotta Orange, Glacier Blue and Chalk White for $ 120, while the film will set you back $ 15 for a 10-pack of the ‘Monochrome’ variant and $ 16 for a 10-pack of ‘Rainbow’.
For more information, visit the Fujifilm website here.
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