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Google has launched its Year in Search 2020, which compiles the top trending topics in Indonesia this year based on searches conducted through November 30.
Divided into nine categories, the topics include famous people who died in 2020., national events, song lyrics, movies and recipes.
According to Year in Search’s overall trend list, Indonesia’s most searched keywords this year were “coronavirus “,” PSBB“(large-scale social restrictions), “pre-employment card”, “bicycle bent “,”odading ” (fried dough), Glenn Fredly, “hand sanitizer”, song “Lathi” by Weird Genius, “omnibus law” and “Google Classroom”.
Google Indonesia’s Consumer Apps Marketing Director Fida Heyder said 2020 was a year of challenges, changes and questions. “However, we can see that Indonesians are tough and resilient in facing these challenges and changes,” Fida said in a statement. “The new normal not only indicates tenacity and adaptation, but perhaps also provides a new perspective for Indonesia, promotes new habits, enhances creativity and creates innovation.”
Hot topics dominated the headlines during the year, such as the omnibus law, the recession, the pre-employment card, odading (fried dough) that came from a viral ad and WFH (work from home) are among the trending topics.
In addition, the list also showed how people “moved to act” through what they had searched on Google, from “how to make hand sanitizer” and “how to register with a midsize digital company” to “how to be a reseller.” and “how to be a beginner YouTuber”.
The new normal period showed people’s interest in learning new skills, with search queries like Google Classroom, “what is the learning fee “, “how to enter Google Classroom “and folded bicycle, among others.
The same period also affected the way people enjoy entertainment. Short film Look is recognized as one of the most popular movies of this year in Google Search in Indonesia. People also used the engine to search for public figures who passed away in 2020, including the deceased. campursari (a mix of traditional Javanese and modern music) the maestro Didi Kempot, the musician and activist Glenn Fredly and the comedian Betawi Omas.
Google had seen a growing interest in Korean entertainment in recent years, but in 2020 there was a surge in various categories, including songs, actors, TV series, and recipes. Several of the top Korean-related themes this year were drama. Crash Landing on You, the BTS song “Dynamite” and the sweet Dalgona coffee. (wir / wng)
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