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Xbox Series X + S announcement
Time to start marketing that Xbox, or in this case, those Xbox. The first Xbox Series X and S announcement is here, and it’s a mind-blowing thing that seems to be tangentially related to video game hardware, but that’s a normal thing for modern console announcements. It stars Daniel Kaluuya from Salt Y Black Panther Fame as a common man with a very nice apartment who is sucked into the mind-blowing world of Xbox. Check it out below:
All in all, it’s a perfectly solid ad. It leans a bit on the PlayStation tradition of “being very weird” without fully entering the territory of server rooms full of human hearts or that sort of thing. It’s kind of a mind-blowing ad that sends its main character flying through space and a city that looks like it’s being built with bismuth, ending up alongside another planet suspended above it. There are also some Assassinis Creed: Valhalla looking for ships from the start. Insurance! It seems like the kind of thing you could do almost exclusively from quarantine, if you had to do it for any reason.
The uncomfortable thing here is that he relies heavily on Master Chief, the protagonist of the Halo franchise. Which would have been great if Infinite Halo it hit on launch, as originally intended. Considering the fact that Microsoft’s exclusive marquee has been pushed back to 2021, it’s hard not to notice a disconnect here. It’s not as bad as it could be, because Master Chief still serves as some kind of unofficial Xbox mascot and, sure, Halo: The Master Chief Collection will be playable at launch. You still can’t help but wonder if certain creative decisions were made here before certain launch games were delayed in certain launch windows.
Still, it’s the kind of thing that gets me excited about the next generation, even if it’s pretty difficult to articulate why. However, I wish it had done it with some kind of a feature summary, as we’ve seen in various Sony announcements, because as it stands, it’s pretty short information.
