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- Beauty giant Estée Lauder is paying NASA around $ 128,000 to transport 10 bottles of a skincare serum into space for a photo shoot.
- NASA astronauts will not appear in images of the “advanced night repair” serum taken from the International Space Station, but the cosmos will.
- The filming is part of NASA’s plans to create a space economy.
- Visit the Business Insider home page for more stories.
Beauty giant Estée Lauder is sending one of her skincare serums to the International Space Station for a four-and-a-half-hour photo shoot by NASA astronauts.
The brand is paying NASA around $ 128,000 to send its “advanced night repair” serum into space.
A spacecraft that will deliver commercial supplies, including radish seeds, a new toilet and 10 bottles of Estée Lauder serum, will launch from Virginia “no earlier than October 1” and will take about four days to reach the ISS, the officials said. companies.
NASA astronauts will film and photograph the serum on the ISS Cupola, an observatory with seven windows that provide panoramic views of space.
Filming will last around four and a half hours, according to an agreement between the two organizations. But the astronauts will not appear in the images, nor will they be paid more to take the photos.
The items will return to Earth in the spring and Estée Lauder will auction a bottle for charity.
The photoshoot is part of NASA’s efforts to promote business opportunities on the ISS. NASA announced plans in 2019 to develop what it calls a “low Earth orbit economy” that opens up the ISS to businesses. It will devote about 5% of the crew’s time to commercial activities, she said, totaling about 90 hours of astronaut work time per year.
Estée Lauder is the first beauty brand to launch into space with NASA, it said in its statement.
