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UFC keeps Electronic Arts in its corner for the long haul.
According to a press release Thursday, EA Sports and the UFC have extended their partnership through 2030. For at least the next decade, the video game giant will continue to publish its EA SPORTS UFC franchise, which released its fourth version in August.
EA SPORTS UFC 4 it was received positively by critics. The game has a score of 83 on the review aggregation site Metacritic. Anticipation for the pitch was bolstered by the inclusion of former heavyweight champion Brock Lesnar.
UFC stars Israel Adesanya and Jorge Masvidal appear on the cover.
“We are delighted to continue our partnership with EA for the next 10 years,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said in the statement. “EA SPORTS It has become a natural extension of the UFC brand and an important way to engage with our fans.
“We just released our most successful game to date and EA continues to show that there is room to grow and introduce new fans to the sport. We will continue to push the boundaries together and make amazing games that UFC fans love to play. “
the EA SPORTS UFC series began in 2014, following the Indisputable series of games published by THQ.
