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EA has been forced to apologize and decided to remove certain ads from the game from EA Sports UFC 4 following a huge outcry from fans after such ads were added to the game after launch.
As Eurogamer discovered, the ads in question were full-screen ads that appeared during replays, as well as smaller trailers that appeared during gameplay of the Amazon Prime television series The Boys. This resulted in a Reddit thread that quickly went viral on social media, with many claiming dishonest tactics from the company due to the additions that came after most of the reviews for the full-price game were posted since. a long time since he had released a pair weeks ago.
EA has now responded to the protest with a statement to Eurogamer that reads: “Earlier this week, the team activated ad placement on EA Sports UFC 4 which appeared during the ‘Replay’ moments in the game. This type of ad inventory is not new to the UFC franchise, although we typically reserve the display of ads on specific tiles in the main menu or at the location of the Octagon logo. “
“It is very clear from your feedback that the integration of ads into the overlay and playback experience is unwelcome. The team has disabled the ads and we apologize for any disruption to the game players may have experienced.”
They continued: “We realize this should have been communicated to the players in advance and that is up to us. We want to make sure our players have the best possible playing experience. EA Sports UFC 4so the ad integration into the playback and overlay experience will not appear again in the future. Thank you for your continued feedback on EA Sports UFC 4. “
EA Sports UFC 4 It is available now on Xbox One and PlayStation 4.
