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With an energetic driving demonstration and a world premiere with high-caliber participants, Audi has unveiled its new electric spearhead: the Audi e-tron GT2. At two Digital Progress Day events, the Four Rings showcased the highlights of this all-electric grand tourer: dynamic driving performance, emotional design and sustainability.
“The e-tron GT2 is an independent Gran Turismo, reinterpreted for the future. Its appearance is a testament to premium automotive design. With impressive driving performance, this is electric mobility in the most emotional way. And with its sustainable concept, it takes a stand, ”explains Markus Duesmann, CEO of AUDI AG. “Because not only the propulsion concept is sustainable. All production at our Böllinger Höfe site is now carbon neutral energy balance, which sends an important signal to the site, our workforce and the future viability of Audi. “
Audi also set a new benchmark with the digital world premiere, Progress Day. Two digital events presented the Audi e-tron GT2– At the Sprint of Progress, Formula E driver Lucas di Grassi and sustainability entrepreneur and Formula 1 world champion Nico Rosberg demonstrated the dynamic driving performance of the Audi RS e-tronGTone along with the current Four Rings Formula E racing car, the Audi e-tron FE07. On a tour of the Audi Driving Experience Center circuit in Neuburg an der Donau, the focus was on the dynamic behavior of the new model.
At the Celebration of Progress, the brand with the Four Rings introduced the Audi e-tron GT2 to the public for the first time. In the hour-long virtual show, Markus Duesmann and Hildegard Wortmann, member of the sales and marketing board, along with other Audi stars such as Henrik Wenders, senior vice president of the Audi brand, and Marc Lichte, director of design, presented the highlights. of the new model.
A varied program emphasized the forward-thinking attitude of the Four Rings brand. Referring to the importance of design, sustainability and performance, actor and producer Tom Hardy, designer Stella McCartney and Nico Rosberg added their personal ideas. The musical accompaniment of the unveiling of the car was provided by American singer-songwriter Janelle Monáe, while Steven Gätjen as moderator guided the audience through the show.
The GREENTECH FESTIVAL and Audi, founding partner of this platform for sustainability, together presented the GREEN FUTURE award for the first time as part of the Audi world premiere. e-tron GT2. The award, which is part of the festival’s GREEN AWARDS, is awarded to projects and individuals who promote an urbanization compatible with the environment and at the same time make an important contribution to improving the quality of life in urban infrastructures. The winner is Tel Aviv-based startup Zencity, with an algorithm that collects and analyzes social media posts and local city news.
Both events are still available to access online.
Progress Celebration Quotes
“The Audi e-tron GT is the beginning of a new era for Audi. Our goal is to shape the future of premium electric mobility. The love for detail, the utmost precision and the design that points the way to the future show the passion we put at Audi in the design and manufacture of vehicles. “
Hildegard Wortmann, Member of the Sales and Marketing Board of AUDI AG
“With the Audi e-tron GT we are putting Audi DNA on the road. Gran turismo magnificently reflects our innovative strength and pioneering spirit. For us it is already part of a line of icons of the brand, along with the Audi TT and the Audi R8 ”.
Henrik Wenders, Senior Vice President, Audi Brand, AUDI AG
“For me, progress means creating something new. Something that no one has done before this way. The design of a fully electric vehicle is like this: the whole design process has to be rethought ”.
Marc Lichte, Head of Design, AUDI AG
“The Audi RS e-tron GT is a milestone in the development of high-performance electrified models. “
Lucas di Grassi, Formula E driver and businessman
“Electric mobility is the future. Of course, the road to the goal is long. It’s great to see that Audi is taking this road with determination. “
Nico Rosberg, sustainability entrepreneur and Formula 1 world champion
“I have dedicated my life to making the fashion industry look at itself and its impact on Mother Earth. I am grateful to be able to continue sharing my message from today to tomorrow with a new audience ”.
Stella McCartney, sustainable luxury fashion designer
“As a long-time ambassador, it has been an honor and a pleasure to witness Audi’s quest to continually progress with the times. Now, as they transition from their primary focus to electric vehicles, they continue to evolve further with a passion for conscientious and highly skilled technical engineering and masterful professionalism, meeting the requirements of the future with integrity and above all with sustainability. Consciously driven by the environment and a high quality. -quality of performance. A perfect combination of passion, skill and progression. “
Tom Hardy, actor and producer
1. Audi RS e-tron GT: Combined electrical energy consumption in kWh / 100 km (62.1 mi): 20.2–19.3 (NEDC), 22.5–20.6 (WLTP); Combined CO2 emissions in g / km (g / mi): 0
2. Audi e-tron GT quattro: combined electric power consumption in kWh / 100 km (62.1 mi): 19.6–18.8 (NEDC), 21.6–19.9 (WLTP); Combined CO2 emissions in g / km (g / mi): 0
SOURCE: Audi
