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CD Projekt, the Polish studio behind one of the most anticipated and derided games of 2020, will have a lot to explain when it updates investors on its strategy on Tuesday. Cyberpunk 2077, a futuristic RPG with Keanu Reeves, launched in December to scathing reviews amid bug reports. Analysts say he must come up with a credible plan to fix those problems and begin to regain the confidence of players and investors.
“(We expect) a sensible autopsy of what went wrong in the CY77 development process and how the study would prevent this from happening again with other games,” said Jefferies analyst Lyra Li.
The company, which has lost 50 percent of its market value since December, is unlikely to mark any new games in development and would instead focus on repairing the damage caused by the failed launch of Cyberpunk 2077, analysts said. .
“The company must show that it can learn from its mistakes and that it can turn a short-term crisis into a long-term success,” said Piotr Cieslak, managing director of the Polish Retail Investors Association.
Shares of CD Projekt rose 9 percent on Monday amid speculation about paid and free downloadable content (DLC) plans for Cyberpunk on the social media platform Reddit.
CD Projekt said it would not comment on market speculation.
Maciej Kietlinski, an analyst at Noble Securities, said that if the release of three paid DLCs is true, it would mean that the company has an idea for the repair and development of the Cyberpunk universe.
“It would take a couple of big DLCs to fan the flames of interest in Cyberpunk 2077. Add substantial content, add stories, add gameplay and replayability. Fix any remaining glitches,” said Claudio Lenato, a 26-year-old gamer from Italy.
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