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Video game publishing giant Activision has reported surpassing the $ 3 billion milestone with the Call of Duty franchise.
According to Activision, this huge profit increase is the result of moving Call of Duty to a “shared ecosystem business model.” Activision has released a total of three Call of Duty games so far under this new model. Call of Duty: Warzone, Call of Duty: Mobile, and Call of Duty: Black Ops Cold War saw significant in-game integration between titles with the introduction of the “shared ecosystem.”
Activision Blizzard:
Call of Duty achieved $ 3 billion in net bookings over the past year, a record amount for the franchise.
The series attracted more than 200 million players in 2020, and its largest number of gamers on console + PC.
CoD: BOCW saw a “record launch.” (There are no details on metrics). pic.twitter.com/FpFs14krAH
– Sun (@DomsPlaying) December 4, 2020
The $ 3 billion revenue figure is the net amount of products and services that players purchased, either game items or physical copies of games, during the last 12 months. Activision revealed that this figure also includes license fees, as well as incentives for publishers and merchandise.
Here’s how Call of Duty made more than $ 3 billion in revenue for Activision in the last 12 months.
Activision makes $ 3 billion from Call of Duty in one year
After revealing that more than 200 million people played Call of Duty in the past 12 months, Activision admitted that the company’s net bookings have increased by more than 80 percent. The number of units sold experienced an increase of more than 40% over last year.
“The momentum over the last year across the Call of Duty ecosystem from Warzone free to play, as well as post-launch support for Modern Warfare, and now for Black Ops Cold War has been incredible,” said Byron Beede, Executive Vice President . President and CEO of Call of Duty for Activision.
He also added that Call of Duty: Black Ops Cold War is focusing on bringing players a ton of free post-launch content and events in the game. With the latest version of the Call of Duty franchise featuring “a whole new zombie experience” along with an “incredible campaign” for players to enjoy, it is no surprise that Activision is reaping the rewards of their efforts.
The franchise has really been redeemed in the last ~ 2 years. I’m really glad it’s so successful again!
– Steve Meyers (@iamstevemeyers) December 4, 2020
After steady growth in 2020, Activision has paved the way for Call of Duty to continue reaching gamers in 2021. The games have been described by Activision as a “social network.”
With all that has been said and heard, it’s safe to say that Activision’s plans for Call of Duty are huge and the community is responding extremely well to its efforts.
Posted Dec 5, 2020, 4:28 p.m. IST
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