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The UFC and EA Sports are ready to partner in ways to come after a recent announcement drew attention. The companies have signed a 10-year extension agreement that lists EA Sports as the official video game owner of the UFC. The two have been working together for several years and have covered significant ground.
EA Sports Executive Vice President Cam Weber acted as a spokesperson after news of the extension broke.
“We are delighted to extend our 10-plus year partnership with the UFC as we continue to build one of the fastest growing sports franchises in the world, based on the rapidly expanding sport of MMA,” said Weber. “This agreement will allow us to push the creative limits of mixed martial arts video games and connect millions more around the world with the culture of sports.”
UFC x EA Sports: a step in the right direction
The most recent release of EA’s fighting simulation video game came in the form of UFC 4 which has been an overwhelming success. EA Sports aims to integrate the most realistic fighting atmosphere along with the proper culture surrounding the fighting game. UFC superstars Israel Adesanya and Jorge Masvidal grace the cover of UFC 4 to capture the essence of today’s landscape. Not to mention, Daniel Cormier updates the rankings and fighter stats.
Mainly, it focuses on replicating the most authentic aspects of a UFC fight, as well as the fighters themselves. The main features that elevate UFC 4 include grip assist control, updated ground mechanics and punches and takedowns. Not to mention a new fluid rivet system and an additional surprising variation.
The game has traversed the main sphere as well as other properties like NBA 2K and FIFA Franchise. In addition, the great success of the game is reflected in the data acquired through extensive research. A press release stated that fans played more than 64 million simulated fights during the games’ launch week. This was a 125 percent increase over the previous installment, making it the most successful edition of the game.
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