Apple TV requires PS5 and Xbox Series X

Apple TV will be available on next-gen PlayStation and Xbox consoles at launch. This is a big problem.

Microsoft today Announced that Apple TV would be available for the Xbox Series X and S models out of the box, and that its previous generation Xbox One would also receive support on November 10. Just a few weeks before, Sony also shared that Apple TV would be included in the launch on its next PS5 console, as well as the PS4. That will give next-gen console owners the opportunity to access purchased content, Apple TV + originals, and subscription channels directly from their game console. Sony and Microsoft don’t necessarily need Apple, but Apple does need PlayStation and Xbox.

Apple has managed in the last year to fill its streaming product with newer titles and offerings like the subscription package to Showtime and CBS All Access to attract users to their service. It has also been taking movies old and new to help reinforce the content offering that Apple TV + offers. At launch, the service was primarily limited to Apple products with a few exceptions, creating semi-exclusive access to the service before. in expansion to more devices such as televisions this year. But the exclusivity and limited support outside of Apple’s own ecosystem doesn’t make much sense for a thin service, given that there are so many content services that are also competing for viewers’ eyes and wallets.

Instead, it makes sense that Apple wants Apple TV on as many platforms and devices as possible to keep viewers interested, especially next-gen game consoles that could very well end up doubling as set-top boxes. Sony has promoted PS5’s “ultra-fast charge” and Microsoft has called its launch of Series X the “fastest and most powerful Xbox yet.” Considerably faster game consoles could, if they can boot up quickly, replace whatever other system someone is currently using if they know they can get their same apps and services on a next-gen console. And that’s a huge benefit for Apple, so the main concern right now is likely to be retaining subscribers when their free trials run out. (Recently extended some free Apple TV + subscriptions ending in November through early next year).

There are too many services to name now:most of them are ok compared to a smaller number that is really good. However, the problem is that those services are only as good as the viewers’ ability to access them. And if Apple doesn’t find people on the screens and devices that they get their content from, it’s only hurting itself.