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The anti-tracking feature in iOS 14, iPadOS 14, and tvOS 14 is on hold until early 2021 so developers have time to make any necessary changes, according to Apple.
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Apple will release iOS 14 without a new anti-tracking feature. This privacy feature will make it harder for app creators to monitor people online with digital ads. Even after a rudimentary examination, the anti-tracker function is ultimately a good, if not a necessary, addition for users, but it will only work optimally if used by astute and well-informed users.
As is often the case with the $ 2 trillion company, this news is pretty close to the date it was scheduled to be released to the public – the anti-tracking feature announced at WWDC 2020 was expected to appear as new free software for approximately 1 billion iPhone users as of the end of this month. It was also designated to be included in the operating systems of other popular Apple iOS devices, iPads, and Apple TV.
Apple’s decision will have a direct effect on the long-awaited release of iOS 14, as it was widely discussed that iOS 14 would automatically block tracking. However, the launch of the new iOS 14 privacy feature has been delayed until early 2021, Apple announced.
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Here’s how the anti-tracking feature works: By using a unique code for each iPhone around the world, the feature makes it mandatory for app makers to ask users for permission to track, collect, and share their data, which is used to disclose your behavior online. When users are presented with the option of being watched or not, the latter is likely to be the preferred response.
For app creators, it couldn’t have come at a worse time, because that industry is fighting and fighting the recession imposed by the coronavirus. Without the ability to track users, opportunities for data collection and sharing will be reduced, severely impacting the revenue that free apps receive through targeted and targeted advertising.
If users of iPhones and other Apple devices figure out how to change their privacy controls on their own (which, again, is not good news for the developers of those free apps), each user automatically receives a tracking code.
Right behind Google, Facebook has the second largest digital ad network. Last week, Facebook warned how the new privacy feature in iOS 14 would affect the ability of its business partners to market and monetize through ads.
Apple reiterated its ongoing commitment to protecting customer privacy, calling it a “fundamental human right” and emphasizing that it is simply a postponement of the new anti-tracking tool, not a sign that it may distance itself from the company’s privacy promise. company.
Still, critics warn that by postponing the rollout of iOS 14’s anti-tracking feature, Apple has empowered those who use online tracking for digital surveillance. If a user is not smart enough to understand what they are agreeing to (or not agreeing to) when trying to download a free app, it can be detrimental to those users, who can be tracked even if the user did not intend to allow it.
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