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Apple and Google
Apple is stepping up its efforts to develop its own search engine, according to a Financial Times report, as US antitrust authorities threaten a lucrative settlement that sets Google’s search engine as the default choice on iPhones and Samsung phones.
The latest version of the iPhone operating system, iOS 14, has started displaying its own search results and linking directly to websites when users type search queries directly from the home screen, according to industry sources cited in the report. .
This move adds to mounting evidence, according to the report, that Apple is working to build a rival for Google search, including Apple’s poaching of John giannandrea, Head of Google Search, more than two years ago.
Earlier this month, the The US Department of Justice filed a long-awaited antitrust lawsuit against Google on its dominance of search, alleging that Google “unlawfully maintained monopolies through anti-competitive and foreclosure practices in search markets and search advertising.”
At the center of the Justice Department’s case are Google’s contracts with other companies, which allow the tech giant’s search engine to be used by default. Google pays billions of dollars each year to maintain that predetermined place.
Apple could not immediately be reached for comment.
