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Apple could launch a package of its consumer services “in a few days,” says a new report.
The company will hold a digital event from its Cupertino campus on September 15, where it is expected to unveil its latest range of iPhones along with the unveiling of more details of its ongoing shift to become a service provider first.
Apple was expected to launch a bundle of its services, including SVOD Apple TV +, music streamer Apple Music, and Apple Arcade game subscription, at some point, but a new report from 9To5Google claims he will pull the trigger during this week’s event.
Dubbed Apple One (a name the outlet found by scraping the code off the latest beta version of Apple Music), the subscription will likely come in various forms, according to a previous report from Bloomberg. That report says there will be a basic package for Apple TV + and Apple Music, with premium tiers that will also include Apple Arcade, Apple News +, and expanded iCloud storage.
Pricing is unclear, although Apple is likely to offer a big discount on the current cost of £ 30 per month if all services are purchased separately.
Apple has previously flirted with a bundled offer, previously bundling its TV product with its Apple Music student plan, but the company had been blunt in saying it wouldn’t become a trend.
Apple TV + will almost certainly be a highly visible part of the iPhone presentation, if only to showcase the 5G connectivity and OLED screens of the new devices.
The company hasn’t provided specific subscriber numbers to the content-centric, all-original Apple TV +, though previous reports have suggested that Apple will extend its one-year free trial offer for fear that consumers won’t convert.
Despite the critical success of his shows and movies, including Defending Jacob, Mythic Quest: Raven’s Banquetand Tom Hanks’ vehicle GreyhoundThe first year of Apple TV + has gone largely unnoticed compared to other SVODs like Disney + and HBO Max. Consumer confusion over the streamer model (that is, quality over quantity) has also damaged the service that runs counter to Netflix’s approach of focusing on watch time.
In an attempt to make SVOD a more consumer-friendly proposition, Apple also partnered with ViacomCBS to launch a reduced-price Showtime and CBS All Access bundle for the US only for $ 9.99 per month exclusively for subscribers of Apple TV +.
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