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Apple has released the iPhone 12 Studio, an experience that allows prospective iPhone 12 owners to virtually try out different accessory color combinations for their smartphone.
Released on Saturday, the iPhone 12 Studio is the iPhone equivalent to the Apple Watch Studio, the page on Apple’s website that allows users to choose different Apple Watch colors and bands to find their perfect match. This time, it’s about customizing the iPhone 12.
Visitors to the iPhone 12 Studio will be able to select between the iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max models, in each of their available colors. Users can then select a case for the device, as well as a MagSafe wallet, which are then virtually placed on the device on screen.
Once selected, users are asked to enter their name, then to select between one of the two different views of their iPhone, and finally to download. This results in an image of the iPhone and accessory combination, along with the hashtag # iPhone12studio.
The move is likely to have the same intentions as the creation of the Apple Watch Studio, in helping customers get accessories they like and potentially encouraging the purchase of additional items like the wallet. The creation of an image with the user’s name and the use of the hashtag is also framed to allow sharing the user’s design through the tool on social networks.
Unlike Apple Watch Studio, desktop browser users are encouraged to visit the site from their smartphone or tablet, via a QR code.
The range of cases and wallets for the iPhone 12 range was inspired by the depth of gemstone colors, Apple designers revealed on Monday, with prototyping the new accessories likely starting within the company more than a month ago. two years.
