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Digital business news
By Chris Cooke | Published on Wednesday 16 September 2020
Apple yesterday announced its long-awaited subscription package through which consumers can access the tech giant’s file, news, video, game and music storage services, all through a subscription plan. It will even include your new Fitness + exercise service.
This package has been expected since Apple began expanding the range of digital services it offers. And as proof, last year, access to the then-new Apple TV + service was included with student subscriptions to Apple Music in the US.
From a music perspective, it potentially means that consumers most drawn to TV shows, games, and / or all that fitness nonsense will start streaming some songs once they’ve signed up, broadening the audience for streaming. paid music.
Although, of course, the big question is how the monthly subscription price of £ 15 is split between the different services that are part of the deal.
The bundle will be called Apple One and includes access to Apple Music, Apple TV +, Apple Arcade, and iCloud. In addition to the individual package of £ 14.95 per month, a family plan of £ 19.95 per month will also be available. And for those who want terabytes of iCloud storage space instead of gigabytes, there will be a top tier at £ 29.95 per month, which will also include Apple News + and (at some point) Apple Fitness +.
Eddy Cue, Apple Senior Vice President of Internet Software and Services: “Apple One makes enjoying Apple subscription services easier than ever, including Apple Music, Apple TV +, Apple Arcade, iCloud and more. With Apple One, you can access the best of Apple entertainment on all your favorite devices with one simple subscription. “
The individual and family plan versions of the pack will launch in over 100 markets, while the main tier will initially be restricted to Australia, Canada, the UK, and the US.
