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Apple is changing the way it ships devices to consumers: Instead of shipping all of its hardware products directly from China or from local warehouses, the company will now use its network of Apple Stores as de facto fulfillment centers, shipping products directly. from stores to reach customers faster.
The change, Bloomberg It will reportedly use nearly 300 Apple stores in the US and Canada to expedite local delivery to customers within 100 miles of a store. The company has apparently already started using the new system with multiple stores earlier this year, but the wider rollout will take place just before Apple’s next iPhone launch next week (which will take place later than habitual).
The change is largely internal, according to Bloomberg – so that customers cannot choose the store from which their devices are shipped. But using retail stores to facilitate faster shipping to customers could help get new iPhones into people’s hands much faster, especially at a time when those stores are seeing much less in-person traffic (or are closed for full) due to ongoing COVID-19. pandemic.
