Apple iOS 14 widgets and home screen ideas give Pinterest a boost



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  • People have flocked to Pinterest to discover new ideas on how to customize your iPhone’s home screen in iOS 14.
  • Data from app analytics companies like Sensor Tower, App Annie, and Apptopia saw an increase in global downloads between Sept. 19-21, TechCrunch reported.
  • Apple’s iOS 14 update finally lets you update your iPhone’s home screen with customizable widgets, which are essentially app icons that can display information like weather, photos, and more.
  • It’s the biggest update Apple has made to the iPhone in years, after Android offered home screen customizations for years.
  • Visit the Business Insider home page for more stories.

Apple’s iOS 14 update finally lets iPhone owners customize that static grid of icons on their smartphone’s home screen with customizable widgets. And iPhone users haven’t wasted time searching Pinterest for inspiration, as data from app analytics companies has shown in recent days.

Pinterest broke its daily download records on September 21, five days after the release of iOS 14, with 616,000 installs, app tracker Apptopia reported according to TechCrunch. Sensor Tower also showed a surge in Pinterest downloads, saying the app broke its record on September 20 with around 800,000 installs worldwide on iOS and Android, according to the TechCrunch report.

Data from App Annie, another app analytics firm, also indicates that Pinterest rose to the top of the iOS App Store charts at the time. Their findings show that Pinterest jumped from 43rd place in Apple’s App Store rankings from September 17 to September 29 on September 18, before jumping to seventh place on September 19.

Pinterest now ranks eighth when it comes to free apps on the iOS App Store, according to App Annie. The number one position is occupied by Widgetsmith, an application that offers widgets for iOS 14.

Pinterest also confirmed to TechCrunch that the increase was not caused by a paid campaign. He told the outlet that the app is seeing organic increases in both downloads and searches related to iOS 14.

Since iOS 14 was released on September 16, iPhone owners have been sharing their revamped home screens.

Widgets are essentially dynamic app icons that display information like the weather, upcoming calendar events, progress toward your activity goals, photos from your image library, and more. Android has offered widgets for years, but Apple only offered widgets on the iPhone’s “Today” view, which can be accessed by swiping to the left of the home screen.

Apple’s iOS 14 update represents the first time that users can add widgets to their iPhone’s main home screen, finally allowing iPhone owners to customize what they see in that main section of the user’s interface. iPhone.

Widgets have also been revamped in iOS 14, allowing them to display more information at a glance and allowing additional adjustments when it comes to their size, shape, and appearance.

But that’s not the only way Apple is changing the home screen in iOS 14. The company also introduced the App Library, a screen that includes curated folders that organize all of your apps by category.

Apple introduced iOS 14 at its Worldwide Developers Conference in June before officially releasing the update on September 16. To update to iOS 14, backup your iPhone, open the Settings menu, tap “General” and choose “Software Update”.



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