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Tags are displayed below a button to download an app, and some apps receive up to three tags because of the information that app makers must submit to update their apps, CNBC reported.
The tags, according to CNBC, include “data used to track you”; “data linked to you”; “data not linked to you”, in which the developers collect data but do not connect it to the user’s account or device; “no data is collected”; and “no information available”, a tag to be used for applications that have not been updated since the new tags were installed.
The move reflects scrutiny on the customer data collection process in recent years, and Apple has taken steps to limit ad tracking and other features that collect user data. The company has increasingly relied on privacy features to distinguish itself from its competitors, including phone makers using Google’s Android, CNBC reported.
The tags were first announced in June and have drawn criticism from app makers who say the tags will discourage people from downloading the apps and as such the makers will lose revenue. Facebook’s subsidiary WhatsApp, for example, said its app’s privacy label doesn’t fully describe how data is used on the service, CNBC reported.
Apple has been working on its privacy features for some time, including an announcement this month that apps that don’t abide by its rules could be launched entirely from the App Store, PYMNTS reported. A senior Apple executive said last week that a new privacy protection will take effect in early 2021 that will allow users to block advertisers from tracking their movements online, while app makers not requesting the Users’ permission to use their information will be excluded.
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STUDY NEW PYMNTS: HOW LOCATION DATA CAN HELP BANKS PREVENT ONLINE FRAUD
In the November 2020 study How Location Data Can Help Banks Prevent Online Fraud, PYMNTS surveyed a balanced panel of 2,141 US consumers who own mobile devices and use credit or debit cards at least once per month. The study examined their willingness to share mobile location data with FIs to keep their accounts secure, as well as their interest in switching to banks that take advantage of geolocation tools to prevent fraud.
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