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18:41
Apple one
And with that, we move on to the long-awaited service package: Apple One.
It comes in several tiers: the first, for $ 15, will include 50GB of iCloud storage, Apple Arcade, and Apple Music; then, for $ 20, there’s a family pack with 250GB of storage; And for $ 30, there’s the big kahuna, the top tier, which adds Apple Fitness + and Apple News + and 2TB of storage.
Those prices are great, for what it’s worth: just buying the individual tier on its own would cost $ 21 a month; the main level would normally be $ 45.
18:38
Here is the list of cool features:
It will cost $ 9.99 per month or $ 79.99 per year; It will launch in six countries, including the US and the UK, before the end of the year.
And you get three months free with a new Apple Watch.
18:36
The service works between iPhones, Apple Watches, and additional displays like your Apple TV. Launch the workout on your iPhone and it will automatically launch into the workout app in your app.
Fitness + launches with ten types of exercises: yoga, cycling, dance, treadmill walking and running, strength, core, HIIT, rowing, and mindful cooldowns. Many of them require only one set of dumbbells and some do not need any equipment.
“Every week our amazing team of trainers will offer a wide variety of new workouts,” says Apple, and if you’re an Apple Music subscriber, you can save those playlists there too.
The app is also coming to Apple TV and iPad, so you can work out with whatever screen you want.
18:32
Apple Fitness +
Apple is creating a new fitness service, “built around the Apple Watch,” that will guide people through “ten types of workouts” with “world-class trainers” and Apple Music soundtracks.
“New workouts are added every week,” says the company, as it shows a very ambitious montage of people sweating.
It’s called Apple Fitness +.
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18:30
Here’s an overview of Apple’s environmental efforts, most of which we’ve already covered in July. But there are some news: the new watches are dispensing with the USB power adapter, which Apple says is usually unnecessary and a waste since we already have dozens in the house.
It is true! But it is likely to be unpopular anyway.
18:27
A good overview of the Watch SE features:
18:25
More Pricing: The Series 6 starts at $ 399 and the Series 3, which sticks, gets a new price of just $ 199.
(UK prices will follow at the end).
18:25
Apple Watch SE
Joining the familiar setup is the second new watch: the Apple Watch SE, which has the same design as the Apple Watch Series 6 and the same interior chips as the Apple Watch Series 5.
It starts at $ 279, or $ 12 a month.
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18:23
A new feature, Family Settings, will allow parents to set up an Apple Watch for their children, even if they don’t have an iPhone. It requires a cell watch and allows the adult to set up a limited version of the watch that they can use to keep in touch with their child without giving them a full phone.
18:21
Now we have a review of the new watch faces. Some of these are likely to be exclusive to Watch Series 6, but many will make their way to all WatchOS 7 compatible watches.
There are some specialized faces, including one for surfers and one for photographers; there is a unique “art” face; there is a cute face that allows you to set a specific stripe pattern to show your pride in your orientation, nationality or soccer team.
18:17
It’s not just about measuring health. The watch also has a new, brighter, and always-on display, and an always-on altimeter to measure elevation. Perfect if, for example, you live in the San Francisco Bay Area and do a lot of hiking! It’s no coincidence that this is true of many Apple engineers.
18:15
Apple Watch Series 6
And so we see the new hardware, the Apple Watch Series 6. It comes in a range of new colors, as expected, and it also includes a new pulse oximetry sensor to measure blood oxygen saturation.
That means users can track their long-term health, as well as receive alerts if there is a serious problem. The company is also partnering with academics to use this rich information to research ailments like asthma and covid. The hope is to discover how to use low blood oxygen saturation as an early warning sign for Covid infections.
18:11
We turn to Apple’s new chief operations office, Jeff Williams, who begins by explaining some of the previously announced features coming with WatchOS 7, the software update coming to the latest Apple Watches this fall.
The key health feature, Williams says, is the new VO2 Max monitoring, which will allow users to track their lung capacity.
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18:07
We start with the Apple Watch, while Cook takes advantage of its own benefits: It helps you stay fit, unlock your garage, and stream your favorite music, he says.
It is the “most beloved watch in the world,” he says, citing messages from Watch users saying it has “changed, and sometimes saved” their lives, before presenting a mini documentary describing some of those users.
18:04
And off we go, with a brilliant and relaxing Apple Park video featuring Tim Cook speaking to the camera about “the challenges Covid-19 is causing in communities around the world.”
For this second remote conference, Cook is not standing in Steve Jobs’s great empty theater; instead, he walks down a terrifyingly empty hallway at the company’s headquarters, like a very slow-moving Aaron Sorkin character.
18:01
I would normally do a bit of “what to expect” here, except it’s actually very little: we think there will be two new Apple Watches, one expensive and one less expensive; two new iPads, one in the mid-range and one in the budget; and possibly the launch of Apple’s long-awaited subscription package, Apple One.
What I will not do it Let’s see what this September event would typically drive: new iPhones. Covid-related production delays have delayed that launch until October, leaving this event quite thin and hopefully short.
17:29
Hello and welcome to The Guardian Live Blog on Apple’s latest press event. We will start at 10 a.m. M., Pacific Time, which is 6 p.m. M., UK time, and 3 a.m. M. In NSW for the latest news.
The event is rumored to have announcements for the Apple Watch 6, Apple Watch SE, and iPad Air 4.
If you’d like to watch it live, Apple is streaming the event on YouTube, which I’ve also incorporated above. Otherwise, stay here, and we’ll keep you updated with the big news, translate the tech talk, and just ignore the hype silently for the next few hours.
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