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Apple has responded to criticism from Facebook about its upcoming privacy changes by saying it is “standing up for our users,” in a statement shared with The Verge. Facebook has been criticizing the company ahead of a future iOS update that will require users to give their permission for apps to collect data about them. Facebook took out full-page newspaper ads today attacking Apple, claiming the changes “will limit the ability of companies to run personalized ads and reach their customers effectively.”
Here’s the full statement from Apple:
We believe that this is a simple matter of defending our users. Users should know when their data is collected and shared through other applications and websites, and should have the option to allow it or not. The app tracking transparency in iOS 14 doesn’t require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires that they give users a choice.
Apple’s statement comes as Facebook reportedly plans to run another anti-Apple ad on Friday, according to BuzzFeed News editor John Paczkowski. This new announcement will reportedly claim that Apple’s software update will “change the Internet as we know it for the worse” because places like blogs and cooking sites will have to charge for subscriptions or in-app purchases instead of running personalized ads that support them. allow to offer free content.
Apps won’t be required to ask users for permission until early next year. The change was already delayed once – it was originally supposed to go into effect with the release of iOS 14 this fall.
The dispute between the two companies comes on the heels of Apple adding new privacy labels in the App Store that explain how iOS apps use your data.
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