Apple can’t keep up with demand for the iPhone 12 Pro and Pro Max



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As reported by AppleInsider, the availability of the iPhone 12 Pro and iPhone 12 Pro Max continues to decline. According to a JP Morgan note, iPhone 12 Pro delivery times have increased to 33 days in some areas, the longest period since the phone was first launched.

In an iPhone availability tracking note seen by AppleInsider, analyst Samik Chatterjee says JP Morgan continues to see build lead times, the time it takes for a customer to receive an iPhone order, for the two Pro models .. Delivery times for the iPhone 12 Pro have increased to an average of about 27 days in various regions, which is the longest lead time JP Morgan has seen since they began tracking availability for the 2020 lineup. notes that “since it’s been a few weeks since specific SKUs became available, it’s a favorable indicator of customer demand.”

However, the iPhone 12 and iPhone 12 mini appear to be available shortly after a customer places an order with lead times as low as three days.

As of the week of December 7, the average home delivery time for the iPhone 12 and iPhone 12 mini in the regions tracked by JP Morgan was three days. However, the home delivery time for the iPhone 12 Pro and iPhone 12 Pro Max was extended to 27 and 23 days. In the US, which accounts for roughly 35% of iPhone shipments globally, delivery times for the iPhone 12 Pro and iPhone 12 Pro Max models were extended to 33 days and 25 days. Store pickup had a one-day delivery time for all models.

Previous reports had expected demand for iPhone 12 Pro models to be higher at launch and then as the holidays progressed, interest in non-Pro models would overtake Pro models. We’ll have to see how things change. But for now, the demand for the iPhone 12 Pro and 12 Pro Max is still strong.



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