Apple calls Epic Games lawsuit a ‘marketing campaign’ for ‘Fortnite’



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The ongoing legal battle between Epic Games and Apple continues to heat up with more new submissions from both companies.

In Apple’s latest filing, a 37-page opposition brief issued on September 16, the tech giant accused Epic Games of starting a legal battle to draw attention to its Battle Royale game. Fortnite. Apple also stated that this was due to a 70 percent decrease in interest for Fortnite in July 2020, compared to October 2019.

“For reasons that have nothing to do with Epic’s claims against Apple, FortniteThe popularity is declining, “said Apple. “By July 2020, interest in Fortnite had dropped by nearly 70 percent compared to October 2019. This demand (and the front page headlines it has generated) appears to be part of a marketing campaign designed to reinvigorate interest in Fortnite. “

However, Epic Games has refuted Apple’s accusations, claiming that the tech giant had “selected” its data in a new presentation, according to The edge. The game developer cited its own user data, which revealed an increase in user engagement.

“During the time period that Apple chose for its Google search volume comparison (between October 2019 and July 2020), the number of daily active users in Fortnite it actually increased by more than 39 percent, ”the Epic Games presentation states.

Earlier this month, Apple filed a counterclaim against Epic Games, in response to the Fortnite Latest court order from developer to restore Battle Royale game on App Store. The tech giant claimed that Epic Games “fired the first shot in this dispute,” adding that “their deliberate, brazen and illegal conduct cannot be left unchecked.”

The first court hearing between Apple and Epic Games is scheduled for September 28.



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