Apple calls Epic Game lawsuit a publicity stunt and marketing campaign for Fortnite



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Apple in its legal ruling cited Epic, who called it the smallest piece of the pie when it comes to revenue.

(Source: Reuters)

HIGHLIGHT

  • Apple called Epic Game’s attempts to legally force Fortnite onto the App Store as a publicity stunt.
  • Apple noted that Epic didn’t suffer much loss from being removed from the App Store.
  • Apple said Epic Games started a fire and poured gas into it.

Apple in its latest legal filings in the Fortnite lawsuit has said that Epic is seeking help for self-inflicted injuries. Epic had requested a court order that would force Apple to restore Fortnite to the App Store until the result of the full trial. Apple maintained that Fortnite can return to the Sote app at any time since it removes its in-app payment system so it was removed for the first time.

Apple’s 37-page objection brief acquired by The Verge read: “Epic started a fire and poured gasoline into it, and is now asking this Court for emergency assistance in putting it out, although Epic can do it itself in an instant. Simply by adhering to it. to the contractual terms that have profitably governed its relationship with Apple for years. This Court was correct when it previously ruled that self-inflicted injuries are not irreparable damage. “

Apple also called Epic’s attempts to legally force Fortnite onto the App Store as a publicity stunt.

“If Epic were truly concerned that it would suffer reputational damage from this dispute, it would not be participating in these elaborate efforts to publicize it. From all appearances (including the #freefortnite campaign), Epic believes that your conduct here will generate goodwill. , boost their reputation and bring users to Fortnite, not the other way around. That is no harm, “said Apple.

According to Apple, Epic didn’t suffer much loss from being removed from the App Store because iOS isn’t a great revenue generator for the company. Apple cited revelations from Epic that only 10 percent of Fortnite consumers regularly play on the iPhone, and claimed that Epic has said that Apple is the smallest piece of the pie when it comes to revenue.

Apple also noted that Epic’s attempts are part of a marketing campaign to attract a potential franchise.

“For reasons that have nothing to do with Epic’s claims against Apple, Fortnite’s popularity is declining. By July 2020, interest in Fortnite had decreased by nearly 70% compared to October 2019. This demand (and the front page headlines it has generated) appears to be part of a marketing campaign designed to reinvigorate interest in Fortnite. “A full court hearing will decide the matter and is scheduled for September 28.

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