App Annie: Consumers spend in app stores up to

Spending on Apple’s App Store and Google Play set a new record, App Annie said in the report, and despite 65 cents of every dollar going to iOS, Google Play spending will increase by nearly 30 percent.

The main markets driving iOS growth are the US, Japan and the UK, a change from 2018 and 2019, when China was among the top markets for growth, according to the report. For Google Play, the main markets include the United States, South Korea and Germany, a change from recent years, when the United Kingdom and Japan were among them.

When evaluating various categories of spending, 71 cents of every dollar went to games, and the pandemic caused people trapped inside during the quarantine to play more games on their phones. Photos and videos, as well as social media, were also among the top-earning categories, according to the report.

Crash was a major source of the increase, with a 40 percent increase in the amount of time people spent on apps, equivalent to more than 200 billion cumulative hours on apps in April alone. The trend was present in many countries particularly affected by the pandemic, including India with growth of 35 percent and Italy with 30 percent.

“… we have all relied on mobile to connect, work, learn, play and escape,” App Annie said in the report. “At the height of the pandemic, our use of mobile devices has exploded, accelerating our adoption of mobile devices from 2 to 3 years.”

However, spending on apps was not lagging behind before the pandemic. In 2019, app spending saw a sharp increase in mobile credit card apps and other payment-related services. The apps often allow users to check credit card balances, redeem rewards, and receive real-time transaction alerts, among other features, and more than 40 percent of American consumers had downloaded them by the end of last year. .