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For the first time since the second quarter of 2017, Samsung shipped more smartphones than Apple to the US market in a single quarter. The Korean tech company had a 33.7% share in the July-September period, representing an increase of 6.7 percentage points compared to the same period last year.
Samsung’s numbers increased due to strong demand for its mid-range models, as well as the premium tier of phones, including the Galaxy Note20 series and the foldable Galaxy Z Fold2.
Apple fell to second place with a 30.2% share. The team of Strategy analysis notes that the delayed launch of the iPhone 12 series meant that Apple did not get the traditional boost in sales that previous generations delivered (typically, new iPhones will be available in September, right at the end of the quarter).
LG remains in third place with a 14.7% stake.
Global analyst data shows that Samsung was the leading vendor in the third quarter, shipping 21.9% of smartphones, ahead of Huawei (14.1%) and Xiaomi (11.9%). Apple accounted for 11.9% of smartphones shipped worldwide in the third quarter of this year. But now that the iPhone 12 series is out, the fourth quarter should be more disputed.
Via
