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Amazon is no stranger to Super Bowl ads, and the company has another one ready for this year’s big game. The 2021 ad stars actor Michael B. Jordan, who you might know as Erik Killmonger from Black Panther or quarterback Vince Howard of Friday night lights, as the company’s Alexa smart assistant.
In the ad, a woman dreams of what it would be like if Alexa were personified as the very handsome Jordan, and is appropriately in love with AI. At one point, for example, the woman asks Alexa to dim the lights, and Jordan takes off his shirt in response. (Her partner then humorously rushes in to demand that Alexa turn the lights back on.)
The ad is a fun twist on the Super Bowl ads that use attractive women to sell something. (Some of Carl’s Jr. and GoDaddy’s infamous Super Bowl commercials come to mind.) Jordan’s terrifying eyes, which are the unnatural bright blue you might recognize in the rings of an Amazon Echo device, do that much better.
You can see a 60 second version of the commercial at the top of this post. A 90-second version is built into a tweet from Amazon.
This isn’t the first time Amazon has used a celebrity to impersonate Alexa in a Super Bowl ad. The 2018 commercial featured the voices of Gordon Ramsay, Rebel Wilson, Cardi B and Anthony Hopkins as Alexa when she “lost” her voice. And if you want to look back on many years of Amazon’s other star-studded Alexa ads, here’s a list of the company’s past Super Bowl shorts:
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