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An internal Amazon email viewed by The edge confirms that its Prime Day shopping event will take place on October 13 and 14, and that the company will make an official announcement on September 27.
In a separate internal email, Amazon warehouse workers were told that no new vacation requests would be accepted between October 13 and October 20, suggesting that the company needs all hands on deck to Prime Day.
An Amazon spokesperson said in an email to The edge that the company has not announced any dates for Prime Day. “Stay tuned for more details on Prime Day,” the spokesperson said, adding that customers can ask Alexa devices to keep them updated on Prime Day.
The e-commerce giant is monitoring any leaks on this year’s Prime Day, which was postponed from July due to the coronavirus pandemic. A promotional poster for personal care company Braun that appeared last week showing its Prime Day Deals “in mid-October” disappeared from various sites following a query from The Verge. At the time, Amazon would only confirm that Prime Day would be in the fourth quarter, which means sometime after October 1.
Whatever the date, Amazon likely wants to prevent Prime Day and Black Friday sales from overlapping. According to Tamebay, a post for Amazon third-party sellers, Black Friday deals are expected to start showing up on Amazon around October 26 and last for several weeks.
In the past, Prime Day started on a Monday; The tribute to consumerism last year lasted two days. Analysts estimated that Prime Day 2019 generated around $ 6 billion. Workers at the Amazon warehouse staged a Prime Day strike last year to protest working conditions at the company.
