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42m | Natalie Bannerman
Amazon has launched its new cloud gaming service called Amazon Luna.
Designed to play instantly and take advantage of AWS, users can enjoy the service on their favorite devices without lengthy downloads or updates, expensive hardware, or complicated setup.
With its limited release in the US, Luna will be available on Fire TV, PC and Mac, as well as web apps for iPhone and iPad, and Android will be available in the near future.
“We built Luna to make it easy to play great games on the devices customers already own and love,” said Marc Whitten, vice president of Entertainment Devices and Services at Amazon.
“It’s Day One for Luna – we are excited to be working with gamers, streamers and publishers like Ubisoft and Remedy Entertainment to create a great gaming experience for everyone.”
Players can subscribe to the Luna + gaming channel, at an introductory price of $ 5.99 per month during the early access period; Subscribers can play on two devices simultaneously and get 4K / 60fps resolutions for select titles.
At the same time, Amazon has also announced a new gaming channel with game publisher Ubisoft, available directly through Luna. Players who subscribe to this channel will have access to Ubisoft games up to 4K resolution, mobile games and access to new titles when the channel launches.
“We are proud to partner with Amazon on Luna, using the power of cloud gaming to give our players another way to access our games, wherever they are,” said Chris Early, executive vice president of partnerships and revenue, Ubisoft.
“The Ubisoft channel on Luna will allow players to experience our new releases alongside many of the games in our catalog, while enjoying easy-to-use features like Alexa and Twitch integrations.”
Built on top of the AWS cloud platform, as new features and content are added for Luna customers, the backend technology that powers it all will also be updated frequently, ensuring high levels of customer experience.
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