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Call of Duty is a huge business for Activision – the company just announced that it has made more than $ 3 billion from the franchise in the last 12 months.
In a press release, Activision said it had switched to a “shared ecosystem business model” for Call of Duty, which has seen the launch of Battle Royale Warzone, the mobile hit Call of Duty: Mobile, and Call of Duty: Black. Cold ops. war this year.
The mention of a “shared ecosystem” relates to the rise of Warzone and the integration of Modern Warfare and Black Ops Cold War into it. Starting in mid-December, Black Ops Cold War and Warzone share the Battle Pass progression, and you’ll be able to level up and get XP no matter what game you play.
The $ 3 billion figure is the net amount of products and services sold digitally or physically sold during the past 12 months and includes license fees, merchandise and publisher incentives, Activision said.
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Net reserves (revenue, essentially) increased more than 80 percent, and units sold increased more than 40 percent year-over-year. Activision said that more than 200 million people have played Call of Duty this year.
Much of the success of Call of Duty this year is due to free-to-download Warzone (which has now surpassed 85 million players since its launch in early 2020), as well as Call of Duty: Mobile. But Infinity Ward’s Call of Duty: Modern Warfare has continued to perform well throughout the year after a strong launch in late 2019. Activision did not announce how many copies Black Ops Cold War sold.
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