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Google’s Pixel 6, and other future Pixel devices, will come equipped with GS101 silicon, the company’s custom system on a chip (SoC). If true, it could disrupt the status quo and further threaten Qualcomm’s dominance in the mobile market. We think it’s an exciting prospect, but we wanted to know: Are you waiting for Google’s custom chip for the Pixel 6?
Using a custom SoC is likely to be cheaper than buying a chip from Qualcomm or Samsung, which could result in lower prices for 2021 Pixels. Having more tightly integrated software and hardware could increase the speed, performance, and battery life of Google’s Pixel devices. Most importantly, it could also mean longer software support, as Google, and not another silicon vendor, would have control over updating drivers. Apple’s line of iPhones, iPads, and Macs is an excellent example of what can be accomplished with more integrated software and hardware.
The introduction of a custom SoC could also allow Google to integrate its Titan M and Visual Core security chip, the latter of which enables more advanced camera capabilities. Google’s Pixel line has always relied on its camera prowess, and the potential for an even more powerful experience would surely draw attention away from Google’s more popular competitors.
The launch of the GS101 could be the first step towards a future where all of Google’s Pixel smartphones are powered by a custom chip. Eventually, Google’s custom chips could also power its own Chromebooks. As we mentioned, Apple has already been creating custom chips for its iPhones, iPads, and Macs. Soon, the entire Mac line of the Cupertino company will ditch Intel for its M-series chips.
At this point, mounting evidence suggests that it will be a question of when, not if, Google introduces its own custom SoC. When that happens, what do you hope to see? For those who have never owned a Pixel device, would a Pixel 6 equipped with the GS101 chip make you consider Google’s next smartphone? Why or why not? Let us know in the comments below.
