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Oppo overtakes Huawei as China’s largest smartphone seller following US sanctions.
For the first time, Oppo surpassed Huawei to become China’s largest smartphone supplier in January, filling the void left by the former domestic market leader, whose phone supply chain has been severely disrupted by export restrictions. technology company
In January, Oppo controlled 21% of China’s smartphone market, closely followed by Vivo with a 20% share. Huawei was tied with Apple and Xiaomi for share at 16%, according to a report released by Counterpoint Research on Friday. The report did not specify how many smartphones were shipped to the country during the period.
The monthly figures contrast strongly with the first quarter of 2020, when Huawei was the most popular smartphone brand in China with a 41% share, while Oppo ranked third with 15%. Huawei has held the number one position for the rest of the year.
Counterpoint Research attributed Oppo’s rise to two main factors. One is Huawei’s sales contraction as a result of component shortages caused by US sanctions and the sale of its budget-friendly smartphone brand Honor. The other is Oppo’s efforts to improve its product line by launching the Reno 5 series and A series phones, which made it the largest 5G smartphone brand in the country in the price segment of less than $ 600 in January.
The future does not look promising for Huawei as analysts expect it to continue its decline throughout 2021. TrendForce has estimated that Huawei’s global smartphone market share may plummet to just 4% this year, a Dramatic drop since the second quarter of 2020, when the tech giant first surpassed Samsung as the world’s largest smartphone supplier with a 19.6% share.
Contact Reporter Ding Yi ([email protected])
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