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LOS ANGELES, CALIFORNIA – JANUARY 26: V, Suga, Jin, Jungkook, RM, Jimin, J-Hope from music group BTS … [+]
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Just yesterday, the IFPI (International Federation of the Phonographic Industry) revealed its annual ranking of the world’s 10 greatest recording artists, and while the account was largely populated by household names like Justin Bieber, Ariana Grande, and Taylor Swift, a act that is never appeared on top finally reached No. 1. In doing so, they made history, proving that tastes are changing everywhere in remarkable and important ways.
BTS has been officially named the world’s largest recording act of 2020, according to the music industry organization, which bases its ranking on total activity. According to the IFPI report, both digital and physical formats were taken into account when choosing a winner, with everything from CDs to broadcast to vinyl taking into account where a name landed.
Landing at No. 1, BTS has become the first act to top the annual rankings performing primarily in a language other than English. Previous champions in this closely watched tally include Taylor Swift, Drake, Ed Sheeran, and Adele.
The South Korean boy band normally share songs in their native language, and they have been incredibly successful doing so. They first took over their home country almost a decade ago, but it didn’t take long for them to expand globally, becoming chart-topping superstars who seem to break records and make history every few months with new albums and singles. It’s worth mentioning that while they are primarily known for singing and rapping in Korean, the fact that they have made the leap into English has accelerated their rise considerably, and is partially responsible for their landing at No. 1 in the latest IFPI release. . list. They were also helped by another blockbuster Japanese project that fans around the world ate up.
BTS released three albums in 2020 (Soul Map: 7, Soul Map: 7 – The Journey Y To be) and all performed well and sold a surprising number of copies for any release at this time. Two were conducted primarily in Korean, while the intermediate version (Soul Map: 7 – The Journey) was a Japanese compilation.
Most of the songs that BTS shared in 2020 were performed in Korean or Japanese, but not all of them fit those descriptions. The seven-member vocal band also had their biggest hit yet with “Dynamite,” which ended the year as one of the most listened to and sold tracks worldwide. The disco-pop single was performed entirely in English, helping it rise to number one on the charts almost everywhere and racking up as many views and sales as it did. “Dynamite” was marketed as BTS’s first fully English track, though they have already dabbled in the language in many ways.
While they don’t fully adhere to one language (and why any artist should), the fact that BTS has been named the greatest recording act on the planet is unbelievable. For decades, it was assumed that no figure could become as big as the septet without appealing to Western markets, and for that, speaking English was a necessity. BTS has shown that it’s not just about the US, Canada, and the UK, while also proving that those who sing and rap in other languages can still be successful in those places.
BTS’s win on this list proves that many people are wrong and breaks with entrenched beliefs in the music industry that are rapidly crumbling, opening the field to any talent that can find an audience and nurture it with great art.
