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Jaguar announced Monday that its entire fleet would be battery-electric by 2025, when the OEM begins rolling out a series of fully-electric Land Rovers.
“Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030,” Jaguar wrote in a press release. “Right now, in addition to 100% of Jaguar’s sales, it is anticipated that around 60% of the Land Rovers sold will be equipped with exhaust-less powertrains.
As noted above, Jaguar’s new sales will already have effectively been 100 percent electric for five years at this point.
Jaguar Land Rover sold 31,051 Jaguars and 94,736 Land Rovers in the US during 2019. The OEM does not appear to have reported US-specific 2020 sales data.
“Starting in 2025, all Jaguar models will be on a single BEV and only BEV platform,” JLR Vice President of Communications Stuart Schorr wrote in an email Monday.
Jag suggested that the XJ could be an exception of some kind. “Although the nameplate may be retained, the planned replacement for the Jaguar XJ will not be part of the lineup as the brand seeks to realize its unique potential,” the OEM wrote.
For its part, Land Rover will introduce its first truly electric variant in 2024, according to Jag.
“In the next five years, Land Rover will welcome six purely electric variants as it continues to be the world leader in luxury SUVs,” wrote Jaguar.
By 2030, consumers will be able to purchase an all-electric version of any Land Rover with an internal combustion engine. Consider the OEM’s prediction that most consumers that year won’t even want an ICE vehicle.
“For Land Rover, by 2026 the brand will offer 6 BEV vehicles (they could be independent BEVs or the BEV version of an ICE vehicle) and by 2030 60% of LR sales will be of that type of BEV vehicles (independent or variants) which means that LR… will offer ICE (vehicles) that we estimate will constitute 40% of… sales by 2030, ”Schorr wrote.
JLR as of 2020 already offers at least one electrified variant of every Jaguar and Land Rover model with an internal combustion engine. At the very least, this alternative would be a hybrid, like the 2021 Land Rover Defender X-Dynamic seen below. It could also mean a plug-in hybrid, one capable of running on a small rechargeable battery for a couple dozen miles before having to go back to the combustion engine, or an all-electric powertrain.
Jaguar said Land Rover would use a new “flexible longitudinal modular architecture (MLA)” that would allow for “electrified internal combustion engines” and fully electric vehicles.
“In addition, Land Rover will also use Electric Modular Architecture (EMA) with pure electrical bias that will also support advanced electrified ICE,” the OEM wrote.
The change in powertrains could mean safety, structural and even cosmetic considerations for auto body shops; Check JLR OEM repair procedures. In a 2019 video, the SCRS cautioned that work on an electric model must be performed by qualified personnel and on vehicles placed in what Jaguar Land Rover called an “electrically dead state.” The SCRS defined it as a vehicle placed at 0 voltage and disconnected from all active systems.
They can also produce radical structural changes in addition to those associated with the battery housing. (For example, the BEV “skateboard” design common among OEMs). JLR described last month a desire to replace “aluminum and steel with compounds capable of handling the increased torque generated by high-performance batteries, while improving efficiency and reducing the impact of CO2.
“Jaguar Land Rover aims to increase the vehicle’s stiffness by 30 percent, reduce the weight by 35 kg and further refine the crash safety structure through the strategic use of custom composite materials such as carbon fiber. Reducing the weight of the vehicle body will allow the installation of larger batteries with greater autonomy, without affecting CO2 emissions ”.
JLR said Monday that its goal was to break even in carbon emissions from 2039, meaning the emissions it produces are offset by cuts elsewhere.
The OEM said it also anticipated “the expected adoption of clean fuel cell power in line with a maturing hydrogen economy” and was developing the technology. He said it should have prototypes sometime next year. Hydrogen fuel cell vehicles typically emit nothing but water vapor.
More information:
“JAGUAR LAND ROVER REIMAGES THE FUTURE OF MODERN LUXURY BY DESIGN”
Jaguar, February 15, 2021
Featured Image: 2021 Land Rover Defender X-Dynamic line-up vehicle shown. All X-Dynamics are mild hybrids. (Provided by Land Rover)
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