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In November, reports claimed that Samsung would take a more cautious production approach with its Galaxy S21 models, something that followed the lackluster sales of the Galaxy S20 series last year, which was undoubtedly partly due to the pandemic. . A new report from Korea reinforces these leaks, stating that Samsung expects to ship around 26 million Galaxy S21 units in 2021.
The report comes from a Korean publication. The Elec, citing an unidentified industry source as saying that Samsung anticipates shipping approximately 26 million Galaxy S21 phones by the end of this year. The adjustment was likely based on the 2020 market, which saw shipments of Samsung’s Galaxy ‘S’ series drop from around 35 million to 26 million.
The report claims that Samsung expects to ship around 10 million of its entry-level Galaxy S21 phones, as well as around 8 million Galaxy S21 Plus units and another 8 million Galaxy S21 Ultra phones. In November 2020, the same publication claimed that Samsung would produce around 6 million Galaxy S21 units to start with, a figure that hinted at the company’s expectations for its latest and greatest phones.
Based on the latest report, it appears that Samsung is approaching the 2021 market with caution and modest expectations. You may be looking to avoid a scenario where you end up producing too many Galaxy S21 phones, instead opting to wait and see if the demand ends up exceeding your initial expectations.
It remains to be seen if Samsung will actually end up selling fewer Galaxy S21 units this year compared to its history; The company is likely to exceed its 2020 numbers, particularly if retail stores start to reopen later this year and consumers feel more financially secure in the future.
