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Apple’s product launches in 2020 attracted more attention and generated more excitement than in recent years, and 2021 looks even brighter.
Even with a year full of amazing technology, Apple continues its dominance. Each year, Apple’s versatility in launching products in various categories, combined with its brand appeal, keeps the company at the top of the industry. However, 2020 was not only a unique year due to the pandemic, but also because it saw Apple launch a ton of new products rather than simply updating its existing lineup.
COVID-19 affected all businesses, and after experiencing minor delays during the early stages of the pandemic, tech companies were quick to get back on schedule. As a result, Amazon, Google, Samsung and others finally resumed launching new and innovative products, albeit through advertisements and virtual presentations. However, when it came to Apple specifically, it seemed like the company was introducing and announcing new products almost every month.
Apple’s 2020 started with a typical product update with slight updates to the iPad Pro and Mac lineup. The biggest releases in the first half of the year were the iPhone SE and the Magic Keyboard for iPad. The iPhone SE resurrected the home button and set the stage for other compact smartphones, like the iPhone 12 mini. The introduction of the Magic Keyboard allowed the newer iPad models to be used more as laptops. However, Apple had broader plans for the second half of 2020; Their latest releases are usually the most memorable and tend to dictate the company’s plans for the year ahead. For example, Apple’s annual fall event is often where new iPhone and Apple Watch models are announced. In 2020, the pandemic caused a delay in iPhone production, forcing Apple to announce the various drop devices at separate events.
Despite this setback, the company’s late 2020 digital events proved successful with Apple launching the iPhone 12 series as the first 5G iPhone models (sparking interest in the ultra-fast mobile network) and announcing Fitness +, a digital fitness service. exclusive to Apple Watch. However, what was perhaps Apple’s best product launch of 2020 was the company’s own silicon-powered Mac M1s. These M1 Macs proved to be an instant hit, thanks to Apple’s chip that offers longer battery life and faster performance, compared to previous Mac models using Intel processors.
Apple’s potentially lucrative 2021
Apple is now at the top after several successful product launches in 2020 and, with all indications, 2021 appears to be an even better year for the company. The pandemic led to the closure of Apple stores around the world, forcing consumers to buy products online. As 2021 rolls on and on, and vaccines are slowly becoming available to more people, Apple can expect to see an increase in sales from consumers who prefer to try the products and buy in the store.
Not to mention, the company won’t just rely on the products it launched this year either. Although the Mac M1s are already redefining the computing industry, Apple is expected to launch an even more powerful chip for its high-end Macs in 2021, including the 16-inch MacBook Pro and iMac models. Plus, by the time some normalcy has returned to society and consumers are once again looking to spend, the next iPhone will almost be here, along with whatever other products (and services) Apple is secretly working on behind the scenes.
There are many companies that can compete with Apple when it comes to launching new products. However, launching an Apple product is simply different due to high demand and hype. No other company has really been able to replicate Apple’s hype, and until that formula is worked out, Apple will continue to impact the tech industry in 2021 and beyond, just as it did in 2020.
Source: Apple
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