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Xiaomi is the latest smartphone manufacturer to confirm that it will ship a device, in this case the next Mi 11, without a charger in the box.
Xiaomi The next flagship smartphone, the Mi 11, will ship without a charger in the box, the company’s co-founder, president and CEO Lei Jun confirmed. Jun cited environmental protection as the reason behind the decision. It means that the Xiaomi Mi 11 will be the last high-profile smartphone to be sold without a charger.
Notably, Apple chose to ship the iPhone 12 without a charger in the box and it looks like Samsung will do the same when it launches the Galaxy S21 line in the new year. Interestingly, both Samsung and Xiaomi targeted Apple for its decision to remove the charger from the iPhone 12 box earlier in the year. However, be it for environmental awareness or for the bottom line, both seem to have reached Apple’s mindset.
Certainly the environment was the line Jun was following when he posted the ad on Weibo. He rightly pointed out that many people already have chargers that are not being used and that providing a charger that is not necessarily necessary in the box of a new smartphone by default is an avoidable burden on the environment. Jun also unveiled the “light and thin” packaging in which the Mi 11 would be shipped and a launch press conference on the phone was confirmed for December 28, 2020.
Xiaomi, Samsung and Apple: a new norm for phone chargers?
Smartphone manufacturers are right to point out the environmental problem that their devices present. The extraction of metals for their components, the manufacture of the devices and the waste that results from the devices that are no longer in use affect the environment. Not providing a charger by default with a new smartphone is one way to approach this.
However, it should come as no surprise that consumers are skeptical of the new environmental conviction of smartphone brands. The proliferation of disused chargers has been a manufacturing problem due to the lack of standardization of chargers earlier and more widely. They have also not been as active or vocal about smartphone recycling schemes or exchange schemes through which phones could eventually be recycled.
Therefore, when consumers point out that profits are the main factor driving manufacturers to remove chargers from their boxes, providing less for the same amount, those manufacturers may have a difficult time offering a convincing argument to say otherwise. Without being able to point out the savings the consumer is making as a result or the other major efforts they are making to minimize their environmental impact elsewhere, the decision not to provide chargers with new devices can be viewed with cynicism, regardless of how well-intentioned it may be. . is.
Source: Lei Jun / Weibo
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