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Zoom saw its turnover increase by 367% in one year. Image: AFP / MARTIN BUREAU.
In 2020, the Zoom platform has made a mark amid the global health crisis by establishing itself as an essential service. The American company wants to maintain this leadership by diversifying its offer thanks to new email and calendar services. Will such additions be necessary to maintain your competitive advantage in 2021?
The videoconferencing platform has seen its turnover multiply during the health crisis, an economic advance that has popularized the Zoom application around the world. However, leading the race has its drawbacks, as to remain relevant, the platform must already think about the post-COVID-19 future. This was highlighted by the communication medium The Information when it indicated that the American company is already working on two new, more traditional services with the development of email and a calendar.
Based on this information, Zoom could test the email service starting in 2021, while the schedule could come later. At the moment, there is no indication whether development has begun yet, The Verge said. With these additional services, Zoom obviously wants to position itself as a serious competitor to Microsoft and Google. They already offer the same services combined with video conferencing with Microsoft Teams and Google Meet.
An ingenious idea on the part of the American company, which is therefore already considering the post-pandemic period. With the vaccination campaigns against COVID-19 underway, a return to normalcy is brewing (almost), which could on the one hand mitigate the need to constantly work from home and the use of video conferencing. These new services could allow the application to no longer be limited to a single mission, that of videoconferencing, and thus expand to attract other users.
Zoom has not commented on this information at this time. DC
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