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Buying certain products online is still tricky if you don’t know what you want yet, but we are increasingly seeing technology use in ways that make things easier. The latest example is Google’s latest AR feature, which allows users to virtually try on makeup from select brands to see what it looks like.
The new feature has made its way to the Google app for US users; covers products from many brands, including MAC Cosmetics and L’Oreal. Users looking for specific compatible makeup products will be able to see them on faces with different skin tones to assess how they look.
Those who want to take their online browsing a step further can virtually test the products as an AR experience using their phone’s camera. To do this, Google notes that users can tap the “Try it” button on the product’s Google Search information panel to open the tool.
The tool includes the ability to go through different shades offered by the companies, as well as a link to buy the products. Google notes that users will now also see recommendations for clothing, beauty, and home and garden products in their Google app discovery feed and on Google Shopping.
Professionals have been called in to provide information on the products you can find, according to Google, a feature launched with the Shoploop team. The features are available now, but you will need to use the Google app on mobile devices to access them.
