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With the iOS 14 update, Apple changing your privacy policies to make things more transparent. One of the biggest privacy changes worries developers.
Apple explains, “With iOS 14, iPadOS 14 and tvOS 14, you (developers) will need to receive user permission through the AppTrackingTransparency framework to track them or access your device’s advertising identifier. Tracking refers to the act of linking user or device data collected from your application with user or device data collected from applications, websites, or offline properties of other companies for advertising measurement purposes. or targeted advertising. Tracking also refers to sharing user or device data with data brokers. ”
In other words, before an app can track you, it has to ask for your permission. Needless to say, there will be very few users who actually allow applications to track them and their personal information online.
We believe that users should be able to choose between the data that is collected about them and how it is used. Faceboo… https://t.co/Bb2BP8Y21X
– Tim Cook (@tim_cook) 1608249259000
Why is Facebook nervous
The new iOS 14 update makes it difficult to serve personalized ads, which in turn makes it difficult for platforms like Facebook to make money. There is good reason that Facebook and those who advertise on Facebook are nervous after the new update.
Facebook, in its ads to attack Apple, is using small businesses as a pawn to convey this message to users. In the ads, Facebook states: “Apple plans to release a forced software update that will change the Internet as we know it, for the worse. Take your favorite cooking sites or sports blogs. Most are free because they display ads. ”
“Apple’s change will limit its ability to serve personalized ads. To make ends meet, many will have to start charging you subscription fees or add more in-app purchases, making the internet much more expensive and reducing free high-quality content, “he added.
A Facebook spokesperson was quoted in a MacRumors report, “Apple’s action is not about privacy, it is about profit. Paying for content may be fine for some, but most people, especially during these tough times, don’t have room in their budget for these fees. ”
The spokesperson added: “We do not agree with Apple’s approach and solution, but we have no choice but to show Apple’s message. If we don’t, they will block Facebook from the App Store, which would further harm people. and companies that depend on our services. We cannot take this risk on behalf of the millions of companies that use our platform to grow. ”
Apple believes that it simply defends its users
Apple in its response to Facebook said in the report: “We believe this is a simple matter of defending our users. Users should know when their data is collected and shared through other applications and websites, and should have the option to allow it or not. App tracking transparency in iOS 14 it doesn’t require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires that they give users a choice. ”
Privacy has a cost
Of course, someone must pay so that you can use the services of Facebook, Google, and others for free. The deal has become simple: either you pay with your personal data to get a free service or you pay money for it. While Facebook blatantly blames Apple for being against the free internet, what Apple is doing exactly is giving users a choice: whether or not you want to be tracked online for a free service. Perhaps this war between Facebook and Apple will become a guide to Web 3.0.
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