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The wonderful Mrs. Maisel
Amazon and Sky have reached an agreement whereby the former’s Prime Video service will finally launch on Sky Q across Europe.
The absence of Amazon Prime Video, statistically the largest streamer available in the UK in terms of content library size, was one of the main criticisms of Sky Q as a platform.
This deal, however, will rectify that after years of user requests, with viewers in the UK, Ireland, Germany, Austria and Italy now able to access the full Prime Video service through their set-top box, including library, purchases. , rentals and Amazon. Prime channels.
The deal will also bring the Now TV and German Sky Ticket apps to Fire TV devices. Now TV will hit UK Fire customers first from December 14, with a wider rollout of Now TV and Sky Ticket in early 2021.
PP Foresight analyst Paolo Pescatore says a partnership that “seemed unlikely a few years ago” shows that both companies “have now realized the importance of partnering in this rapidly changing world.”
He added: “This will be a huge blow to rivals as Sky is firmly the top destination for all key video streaming services and much more.”
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