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Craig Federighi, Apple Executive (in the photo) dismissed advertisers’ concerns about plans to implement strict privacy protections for iOS users in 2021, and told a security conference that the industry would adapt to the tracking restrictions.
Speaking at the media company Forum Europe’s 10th annual European privacy and data protection conference held today (December 8), the senior vice president of software engineering said the changes represent “the first line of user privacy. “and will allow consumers to decide” when or if they want to allow an application to track them in a way that can be shared with other companies’ applications or websites. “
Federighi stated that advertisers’ criticism of the move reflected an unwillingness to “welcome transparency and customer choice” on the part of groups that rely on “invasive tracking” as a business model.
Facebook and marketing groups previously claimed that the tracking restrictions would decimate revenue, but Federighi predicted they would find new ways to deliver “effective advertising.”
He also warned developers that Apple would remove their services from the App Store if they did not comply. But, he noted that the step was a “big change” that must “be done in collaboration” with the industry.
“Doing this right will take time, collaboration, listening, and true partnership across the tech ecosystem, but we believe the result will be transformative.”
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